Chevrolet Enjoy awarded 'Best Integrated Marketing Campaign'
2014-01-15
Chevrolet Enjoy has been awarded the ‘Best Integrated Campaign’ award by leading news channel NDTV for the year 2013 in a grand ceremony on January 13, 2014 in New Delhi. The Chevrolet Enjoy ranked best in the category even with stiff competition from other entries such as Honda Amaze and Tata Nano.
The event jury consisted of eminent personalities like Dilip Chhabria of DC Design, leading marketer Sam Balsara and Siddharth Patankar, Editor (Auto) for NDTV apart from enthusiasts and aficionados across the automotive sector.
It is noteworthy that the Integrated Launch Campaign for Enjoy was also the launch of Chevrolet’s global ‘Find New Roads’ campaign too which laid the foundation for other carlines in the portfolio to follow. The entire campaign was executed in a record 45 days. The Chevrolet Enjoy has sold more than 15,500 units since its launch in May 2013.
About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million Chevrolet cars and trucks a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in
